Web Copy That Sells

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and m…

Training on trial : how workplace learning must reinvent itself to remain rel…

Using a courtroom trial as a metaphor, this book seeks to get to the truth about why training fails and puts the business partnership model to work for real. It teaches readers on both sides of the 'courtroom' how to stop viewing training as a cost center

This is How to Get Your Next Job

Even in a bad economy, companies have job openings they can't fill. Considering the millions of people who are out of work or unhappily employed, how can that be?What are job seekers doing to turn off employers? And what is it that employers want but aren't finding? Leading career expert and syndicated columnist Andrea Kay asked employers one simple question: why didn't you hire the last ten …

The Zero TurnOver Sales Force

Edition

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ISBN/ISSN

9780814415603

Collation

1 online resource (xiii, 242 Seiten) Illustratione

Series Title

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Call Number

658.8 MCL t

The winning factor : inspire gold-medal performance in your employees

Olympic athletes don't get to the top simply because of athletic genes (nature) or determined parents (nurture). Like all performers in pressure situations, their exceptional drive comes from a third factor: an inner desire to be the best they can be. The Winning Factor reveals how to ignite the passion and the resolve required to succeed. As someone who has trained both Olympic athletes and Fo…

The small-business guide to government contracts : how to comply with the key…

Learn how to cash in on your slice of billions of dollars the federal government awards each year in small-business contracts, while also knowing how to avoid the missteps that can result in fines, cancelled contracts, or even jail. This one-stop manual will guide contractors through all the complex rules and keep the pipeline flowing.

The secrets of word-of mouth marketing : how to trigger expontential sales t…

Edition

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ISBN/ISSN

0814470726

Collation

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Series Title

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Call Number

658.8 SIL t

The secret language of influence : master the one skill every sales pro needs

"Great selling is invisible. Influence occurs at a level just below the buyers awareness. Thats important because todays buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words the right wordscan transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer."-

The Project Management Tool Kit The project management tool kit : 100 tips an…

Now in its third edition, The Project Management Tool Kit is a must-have strategic partner, filled with step-by-step guidance that will enable managers to get complex projects completed on time and on budget. Extensively updated and revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK® Guide), this results-oriented resource offers 100 powerful, …

The Power of Strategy Innovation

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-…