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Harvesting intangible assets : uncover hidden revenue in your company's intellectual property

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Reveals how companies can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. This title Shares insights and expertise from the author work with some of the companies who have capitalized on intellectual assets such as patents, trademarks, and, customer information.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.4 AND h

Penerbit

New York : AMACOM., 2013

Deskripsi Fisik

xviii, 270 pages : illustrations ; 24 cm.

Bahasa

English

ISBN/ISSN

9780814416990

Klasifikasi

658.4 AND h

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Buku Elektronik

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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