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Harvesting intangible assets : uncover hidden revenue in your company's intellectual property

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Reveals how companies can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. This title Shares insights and expertise from the author work with some of the companies who have capitalized on intellectual assets such as patents, trademarks, and, customer information.

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Series Title

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Call Number

658.4 AND h

Publisher

New York : AMACOM., 2013

Collation

xviii, 270 pages : illustrations ; 24 cm.

Language

English

ISBN/ISSN

9780814416990

Classification

658.4 AND h

Content Type

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Edition

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Subject(s)

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