Text

Service Marketing : integrating Customer Focus across the firm

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Detail Information

Series Title

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Call Number

658.8 ZEI s

Publisher

New York : McGraw-Hill Education., 2017

Collation

XXVIII, 514 p. ; 26 cm.

Language

English

ISBN/ISSN

9780078112102

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Seventh edition

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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