Negotiating isn't always in a business's best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price.
Reveals how companies can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. This title Shares insights and expertise from the author work with some of the companies who have capitalized on intellectual assets such as patents, trademarks, and, customer information.
Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies.
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategi…
Boasting sales of more than 200,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. But much has changed in recent years. Fully updated in accordance with the latest version of the Project Management Body of Knowledge (PMBOK®), the fifth edition of this classic text remains the perfect…
Growing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue