"Great selling is invisible. Influence occurs at a level just below the buyers awareness. Thats important because todays buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words the right wordscan transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer."-
For those whose career as a salesperson chose them instead of the other way around, this road map provides the critical information you need to master the essentials and hit the ground running.